Everything Film Equipment Privacy Policy
Effective: August 30, 2026
This Privacy Policy explains how Everything Film Equipment Inc., doing business as Everything Film Equipment (“EFE”, “we”, “us”, or “our”), collects, uses, discloses, retains, and protects personal information in connection with our website, our online booking platform, and our equipment rental business. This policy applies to customers, prospective customers, and visitors to our website. It does not apply to information about our employees, which is handled under EFE’s internal employment policies.
This Privacy Policy is referenced by, and works together with, EFE’s Terms of Service and Equipment Rental Agreement. Where those documents describe a specific data practice — such as the Rental Agreement’s description of identification retention — this policy reflects the same commitment.
What personal information we collect
Depending on how you interact with EFE, we may collect:
- Contact information — name, address, phone number, email address.
- Account information — login credentials and account preferences, where you create an account on our booking platform.
- Identification information — where you rent Equipment, a scan or copy of a government-issued photo ID, used to verify your identity and reduce the risk of fraud and theft.
- Payment information — processed through our third-party payment processor. EFE does not store full payment card numbers.
- Rental history — the Equipment you have rented, rental dates, and related order details.
- Creditworthiness and reference information — where we assess whether to accept a rental order, as described in our Rental Agreement, we may collect and consider your rental history with EFE, references you provide, and information from third parties for that purpose.
- Communications — records of your correspondence with EFE, including SMS messages where you have opted in.
- Site usage information — automatically collected technical information described in Section 3 below.
How we use your personal information
We use personal information to: verify your identity and assess rental risk; process and administer your rental, including billing and payment; communicate with you about your account, order, or rental; recover Equipment and amounts owing; respond to your inquiries; improve our website and services; and meet our legal and tax obligations. We collect only what is reasonably necessary for these purposes.
Where we want to use your information for a purpose not described here — such as sending you marketing communications — we will ask for your consent, and you can withdraw it at any time as described in Section 7.
Information collected automatically
When you visit our website, our servers may automatically collect information your browser sends, such as your IP address, browser type and version, the pages you visit, and the time and duration of your visit. We use this information to operate and improve the site.
We use Google Analytics to help us understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect this information; it is subject to Google’s own privacy policy, available at policies.google.com/privacy. You can limit Google Analytics tracking using your browser settings or available opt-out tools.
Cookies
Cookies are small files a website stores on your device to remember information about your visit. We use cookies to operate our website and to understand how it is used, as described in Section 3. You can set your browser to refuse cookies or to alert you when a cookie is sent; if you do, some features of our website may not work as intended.
SMS messaging
If you provide your phone number and opt in, you consent to receive SMS messages from EFE, which may include rental confirmations, service updates, reminders, and, where you have separately agreed, promotional content.
- Consent: by opting in, you agree to receive recurring messages from EFE related to your rentals and account.
- Opt-out: reply STOP at any time to stop receiving messages.
- Help: reply HELP for assistance, or contact EFE using the information in Section 10.
- Message frequency: varies based on your rentals and interactions with EFE.
- Message and data rates may apply.
- We do not share your phone number with third parties for their own marketing purposes.
How we disclose personal information
We disclose personal information to:
- Service providers who help us operate our business, including our booking and rental management platform, our payment processor, and our phone/SMS provider, solely for the purposes of providing those services to us;
- Law enforcement or a regulator, where required by law, court order, or a lawful request, or where necessary to protect the safety, rights, or property of EFE or others; and
- A buyer or successor, in connection with a sale, merger, or reorganization of EFE’s business, on the condition that the recipient continues to protect your information consistent with this policy.
We do not sell personal information.
Some of our service providers — including our booking and rental management platform, our analytics provider, and our SMS/phone provider — are located outside Canada, principally in the United States, and personal information may be stored or processed there. That information becomes subject to the laws of the jurisdiction where it is held, which may allow government authorities in that jurisdiction to access it. We choose service providers that maintain safeguards appropriate to the sensitivity of the information involved.
Your rights, and how to reach us
You have the right to request access to the personal information we hold about you, and to request that we correct inaccurate information. You may withdraw consent for a use we’ve asked your consent for — such as marketing communications — at any time, subject to legal or contractual restrictions.
To make a request, or if you have a question or complaint about this policy or our privacy practices, contact EFE’s Privacy Officer, Brandon Harvey, using the contact information published on our website. We will respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner for British Columbia (oipc.bc.ca).
Retention
We keep personal information only as long as reasonably necessary for the purposes described in this policy, or as required by law.
- Identification records: retained while you have an active rental relationship with EFE, meaning you have completed a rental within the preceding 24 months, and refreshed only when your identification document expires. Where you have not rented from EFE for 24 consecutive months, we securely destroy the identification record. You may request earlier deletion at any time.
- Financial and tax records: retained for at least the period required under applicable tax legislation (generally six years).
- Other personal information — such as contact information and rental history not tied to the identification record above — is retained for as long as you have an account or an ongoing relationship with EFE, or as needed for the purposes described in this policy.
Security
We maintain reasonable, commercially appropriate safeguards — including secure transmission (such as SSL/TLS encryption) and access limited to staff who need the information to do their jobs — to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Contact us
Questions, requests, or complaints about this Privacy Policy or EFE’s privacy practices can be directed to EFE’s Privacy Officer, Brandon Harvey, using the contact information published on our website.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website or services after an update takes effect means you accept the revised policy.